Between umming and ahhing about the new Instagram algorithm, and to-ing and fro-ing between Facebook privacy settings, Pinterest gives us a reason to breathe a sigh of relief about social media this week.
Why? Because in collaboration with beauty software company Modiface, the hyper-visual platform has released a new search tool allowing users to filter search results by skin tone. With a beauty community of over 200 million people, in order to become more inclusive and user-relevant the platform categorises all 8 billion (yes, billion) beauty images into skin-tone sets. Pinterest's head of product discovery, Omar Seyal explains, "We want to make discovery as inclusive as possible so that anyone in the world can find personally relevant ideas."
Something tells us we’re going to have a lot more to pin alongside our homemade guac recipes and DIY garden-decor inspo.
#Media @Pinterest made a HUGE shift towards diversity + inclusion today! When you search on Pinterest you can now filter by skin tone.— Shelby Ivey Christie (@bronze_bombSHEL) April 27, 2018
Ex: You search "orange lipstick" you can filter according to your complexion to see results of orange lipsticks on ppl with your skin tonepic.twitter.com/k7BuLJ2AT7
And who exactly do we have to thank for all this? Pinterest’s first-ever Head of Diversity and Inclusion, Candice Morgan. It’s safe to say we think she’s doing a great job at it. Google, we hope you’re taking notes.