RiRi builds her kingdom in Saudi

How Rihanna's beauty range lit up the KSA
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RiRi builds her kingdom in  Saudi

Make room, please, Rihanna’s trying to Take A Bow. That’s because the global superstar’s Fenty Beauty range has been hailed a success after taking root in Saudi Arabia.


Mattemoiselle Plush Matte Lipstick in Clapback Dhs95

Last September the stunning collection became available in countries across the Middle East, including Bahrain and Kuwait, and Grazia can reveal the best-selling products in Saudi since they hit Sephora shelves last week.

First off, KSA loved the Kilawatt Freestyle Highlighter in Trophy Wife. Well, who doesn’t want the glow of a thousand suns in your pocket? It is an unfailing way to quite literally brighten your day.


Kilawatt Freestyle Highlighter in Trophy Wife Dhs168

Our Saudi sisters are also snapping up the Match Stix Trio Conceal, Contour, Highlight and the recently launched Mattemoiselle Plush Matte Lipsticks, which come in 14 high-octane pigments to empower everyone to explore new looks. Grazia wants in.

Just one of the reasons we adore Rihanna is that her cosmetics collection was created with the promise of inclusion for all women, thanks to the range’s shades and colours for all  – we repeat, all – skin tones. So we’re not surprised to be told by our insiders that Pro Filt’r Soft Matte Longwear Foundation has been eagerly snatched up.


Stunna Lip Paint Longwear Fluid Lip Colour in Uncensored Dhs126

Lastly, locals love Stunna Lip Paint Longwear Fluid Lip Colour in Uncensored – the perfect universal shade of red. And no wonder – it was handpicked by Rihanna and obsessively tested to make sure it looks incredible on everyone.

Earlier this month the 30-year-old star – who is currently linked with Saudi billionaire Hassan Jameel – tweeted that she was “so happy” to announce the line’s arrival to Saudi. Back in September the singer also took to social media after the country granted women the right to drive, sharing a painting by Saudi artist Tagreed Al-Bagshi.


Match Stix Trio in Deep Dhs258

“Love to see progression,” she gushed.

With the news that the Bajan beauty is releasing an inclusively sized lingerie line – Savage x Fenty – later this year, it’s fair to say Rihanna’s quest for world domination continues. We’ll let her get on with it.  


Pro Filt’r Soft Matte Longwear Foundation in Warm Dhs170

Photos: Supplied