Why the beauty world can't stop talking about this new foundation

In a time where forty is the number to beat, Benefit is defending its new 12-shade range and showing us that bigger doesn't always mean better
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Why the beauty world can't stop talking about this new foundation

Finding your perfect shade of foundation can be hard work, and we know the process all too well. There’s nothing more disheartening than tackling the crowds in Sephora, only to leave with an empty wallet, an arm full of orange swatches, and the wrong shade of foundation (which you’ll only find out after proudly wearing it to a heavily-photographed event). This is why Benefit's new Hello Happy foundation comes in 12 shades - they wanted to make a foundation that’s just as easy to shop as it is to wear.

We can practically hear the cries of “But Fenty Beauty did 40!” from here. In 2018 it may seem shocking to release a collection with under 40 shades, but Benefit have promised that their new foundations are flexible. Of the 12 shades, four are deep to dark, five are medium to tan, and three range from fair to light - all of which have a neutral undertone to match a wide range of skin tones across the spectrum. 

The new collection features 12 shades

Unlike other foundations on the market, some of which require you to buy a pump separately, the bottle comes with a needle-nose tip to make sure you’re only using what you need and not spilling out excess product. Which also means you’ll never have to worry about it leaking in your new handbag – result!

The Hello Happy foundation leaves you with a matte, soft-blur finish that minimizes the appearance of pores and blemishes, while evening out your skintone for that IRL insta-filter result. With another scorching summer fast approaching, this lightweight foundation with SPF15 could be exactly what we’ve always needed for our summertime make-up routine. 

Make sure to grab a bottle, or two, when it launches on the 1st of August.

Photos: Jason Lloyd-Evans and supplied

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