Can Shopbop make me an Insta Star?

What happens when you take one intrepid editor, five rails of S/S18 goodies and an Instagram experiment? Read on...
Share
Share
Can Shopbop make me an Insta Star?

Kate and Olivia assess the R13 Frankenboots of dreams

When the rather well-dressed American dream team from Shopbop descended on Dubai – specifically, the penthouse at Five, The Palm – one morning last week in a flurry of ruffles, rainbow shades and ready-made Insta classics, I did what any self-respecting fashion journo would do. I asked them to feed me croissants and play dress-up.

Why? Well, other than the end goal of just having a lovely time, I wanted to see if the team, led by Kate Johanson, Shopbop’s Associate Fashion Director, could whip me into some semblance of an Insta Star. Y’know. For ‘research’.

Layer Player: Sunglasses, Dhs698, Illesteva. Dress, Dhs2,938, GOEN.J. Jeans, Dhs1,172, RE/DONE. Mules, Dhs1,285, Alice + Olivia. Bag, Dhs2,258, Jerome Dreyfuss.

First things first, then. What look would be guaranteed to get the likes rolling in? Not to be too forensic about it, but was there a style-by-numbers outfit template I could follow, perhaps?

Mum jeans layered under a floaty wrap dress seemed like a very good place to start. Fashiony, but not scary, and making a big impact without too much effort. We chose standout accessories, each wardrobe heroes in their own right, and finished with every ‘grammers current secret weapon - teeny, tiny, slim-shady sunglasses.

The plotting begins...

Blue Jean Baby: Sunglasses, Dhs918, Moschino. Top, Dhs2,535, Monse. Skirt, Dhs2,535, Monse. Bag, Dhs2,995, The Volon. Shoes, Dhs2,111, Proenza Schouler.

Bonding over our shared love of the blue stuff, Kate ran me through Shopbop’s dynamic denim offering, including vintage superstars RE/DONE, the punky hybrid creations of R13, and this updated Canadian tuxedo of dreams from Monse.

If anyone told me two years ago that I’d be wearing white kitten heels with a certain amount of pride, I’d never have believed them, but hey – fashion, eh? A graphic bag from The Volon and all-important retro cat-eye shades from Moschino finish the look.

Happiness is... a rail of Shopbop's S/S18 delights

Donatella... it that you? Top, Dhs3,379, Hellessy. Trousers, Dhs2,920, Versace. Shoes, Dhs1,560, MSGM. Sunglasses, Dhs697, Illesteva.

Too much? Well, I had the Dubai Marina skyline to compete with, didn’t I? And what says penthouse living more than an OG Versace print, some limo-only heels and dinner-plate sunnies? Exactly.

It remains to be seen whether Shopbop’s killer array of pieces and Kate’s exceptional styling prowess is enough to catapault me to Insta stardom in one fell swoop. But honestly… who cares? These clothes look even better in real life than they do through a lens. And that’s what really matters. Right?

Photos: Hyku D Photography