Ramadan and exquisite, modest dressing go hand in hand, so a round of applause for forward-thinking luxury e-tailer NET-A-PORTER, who has launched its biggest ever campaign to mark the Holy Month.
Ten designers (think Jenny Packham, Elie Saab, Erdem and Oscar de la Renta) have each created limited-edition capsule collections specifically for the site. And with more than 40 eveningwear pieces to choose from, our fingers are poised over the 'add to basket' icon.
Elizabeth von der Goltz, Global Buying Director at NET-A-PORTER tells Grazia, “Our Middle Eastern customers have expressed increased interest in special pieces designed specifically for Ramadan, and our designer brands have responded with exceptional kaftans, gowns and dresses tailored to the occasion.”
Designer Erdem Moralioglu also added, “I love designing with my Middle Eastern clients in mind as they are so modern and fashion forward - it allows me to be bold with print and colour.”
The collection is available to purchase now. We don't need telling twice...