Mirror, Mirror on the Wall: H&M’s new interactive one answers all

H&M’s mirror modernisation is giving us a chance to channel our inner Disney princesses... even if discounts and selfies don’t exactly scream “royalty”
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Mirror, Mirror on the Wall: H&M’s new interactive one answers all

It’s about time we have something in common with a Disney princess that isn’t a lost shoe or a curfew. Just when we were beginning to lose hope and pack away our Claire’s Accessories plastic tiaras, H&M has stepped in to save our no-longer-far-fetched fantasies.

via GIPHY

Interactive mirrors have been a thing of ethereal realities, from the Evil Queen’s iconic mystical mirror from Snow White, to Harry Potter’s Mirror of Erised. They only give us true sight into our heart's deepest desires, but we think H&M has something way better to offer; style advice, discounts and - dare we say -it - selfies. Personal photographer, anyone?

The mirrors are activated through facial recognition when someone looks at it long enough (we’ll definitely have no problems with that). Even better is the selfie display in the style of a magazine cover. Customers can then download the image through QR codes onto their smartphones. Further suggestions are offered for similar clothing items you might like based on an image recognition algorithm. The concept behind this is to use technology to create a more immersive shopping experience and relationship. 

Alas, they're just being tested in the NYC store right now, but we're confident this visual innovation - bestowed upon us through a collaboration with none other than Microsoft, UX design firm Ombori, and digital signage firm Visual Art - will be rolled out globally at some point soon.

via GIPHY

Disney dreams do come true. Now to find a talking animal…

Photos: Instagram and supplied