Paris Hilton’s new Boohoo collection has got us channelling our noughties side

Because what says Noughties more than an effervescent fuchsia one-piece?
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Paris Hilton’s new Boohoo collection has got us channelling our noughties side

A woman that can somehow retain her icon status after a disastrous bejewelled pink feather dress (at an award show, no less) is somebody we’re willing to take notes from. Paris herself is a living, breathing personification of her iconic phrase “live everyday like it’s your birthday.” And why not, eh?

Fitting then that this collection (launching on 20 June in collaboration with Boohoo) channels the definition of lost weekend, but with no actual time limit. Think a 70-piece collection comprising golden swimsuits, hoop earrings, bedazzled chokers - but thankfully no dangerously low-rise jeans.

A post shared by Paris Hilton (@parishilton) on

The O.G. of reality TV and precurser to the Kardashian klan says, “I have always loved being a trendsetter [and] creating my own style. I really just went all-out with this collection and it totally represents me.”

According to Paris, this collection was designed "for all girls who want to feel beautiful, confident and stand out." Considering the under-$100 price tag, the collection definitely suits those of us who don’t exactly come from hotel-owning dynasties.

The only other thing you need to know? It’s hot.

Photos: Supplied and Instagram