Alserkal Avenue's We Are Open For Installation is disrupting the art world in the best way

Leave it to Alserkal, eh?
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Alserkal Avenue's We Are Open For Installation is disrupting the art world in the best way
@alserkalavenue

Usually when you plan on visiting an art gallery you’d check to make sure the venue is up and running to avoid being faced with the ‘Closed for Installation’ notice. Well, leave it to hipster hangout Alserkal Avenue to put a new spin on ‘work in progress’. In an attempt to disrupt the dictatorial art system and to rediscover what it truly means to create, Gallery Isabelle van den Eynde will be a living cellular domain for the next five months – but don’t you dare call it an exhibition.

We Are Open For Installation (catchy name, right?) is a fluid artwork show by Dubai-based Ramin Haerizadeh, Rokni Haerizadeh and Hesam Rahmanian where audiences can walk in at any time to experience the creativity unfolding inside. A sort of 'behind the scenes', if you will.

The idea comes from the artists’ belief that an exhibition is not the final result, as artwork is continuously evolving. The trio are aiming to reimagine the typical cubical-style exhibition format as an open space that reflects their creative process and collaborative efforts, in the hopes of showing the visitors the dynamic nature of art and how it is created.

The works themselves are heavy with hidden meanings and symbolism, from the orange life jackets that serve as a reminder of refugees in need, to the very colour of the walls (the pink stands for hope and a new dawn, FYI). Of course, due to the nature of the show, the space and the artwork it holds will change throughout the five-month duration, so guests can expect something different upon every visit.

  • Gallery Isabelle van den Eynde, Alserkal Avenue, Al Quoz. Open until 16 September. For more information, click here.

Photos: Instagram