This Coachella festival is coming to Saudi Arabia

The Desert X art exhibition will be arriving in the Kingdom in 2020
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This Coachella festival is coming to Saudi Arabia

Desert X, a contemporary art exhibition held in the Coachella Valley, will be calling Saudi Arabia home in 2020. Taking place from January 31 to March 7, Desert X AlUla aims to generate a new dialogue that breaks boundaries and starts conversations that aren’t defined by borders. The collaboration also hopes to welcome individuals from all over the world to celebrate art and culture.

The AlUla region is described by Saudi Arabia’s Royal Commission as an open museum that’s focused on heritage and the arts and is home to the country’s first UNESCO World Heritage Site, so it couldn’t be a more perfect location.

Desert X took to Instagram to announce the partnership (as everyone does in 2019): “Desert X is expanding beyond the borders of the California desert and going international. Furthering our mission to connect desert communities and cultures around the world through contemporary art, Desert X is collaborating with the Royal Commission for AlUla (RCU) to present Desert X AlUla, which will take place in northwest Saudi Arabia”.

The news comes hot on the heels of the announcement of Saudi’s new tourist visas and is another step towards achieving Vision 2030 – the Kingdom’s plan to increase tourism to the region. We can't wait to see what Saudi does next.

Photos: Instagram