Is the latest iPhone release a symbol of our new shopping habits?

Is efficient and affordable the future of consumerism?
Is the latest iPhone release a symbol of our new shopping habits?
You can pre-order the new iPhone SE from 4pm on 17 April

Apple is set to launch the new iPhone SE (Special Edition) for online pre-orders on 17 April 2020 at 4pm UAE time and will officially be released on 24 April 2020. 

The iPhone SE is currently the most affordable, compact iPhone which features A13 Bionic, the fastest chip in a smartphone, and the best single-camera system in an iPhone, priced at Dhs1,699.

 Comparing the iPhone SE to the iPhone 11, iPhone 11 Pro and the iPhone 11 Pro Max priced at Dhs3,159 to Dhs4,639, the iPhone SE lacks, though very little, the premium capabilities in comparison to the specifications than that of the iPhone 11 series. The substantial difference would rest in its price and overall appearance.

Although recent research has shown that the world population, due to the coronavirus pandemic, has now prioritised shopping for essential goods and investing in online classes, the outcome of a new survey conducted by Snap Inc. for Snapchat users in the UAE stated, "Nearly 41 per cent of local Snapchatters are now using the app more than before to stay in touch with family and friends, compared to 36 per cent making more video calls and 32 per cent making more phone calls."

All communities prefer to spend their free time connecting with family and friends through video and phone calls, cooking at home using online recipes, following workout and meditation routines on apps and social media – all of which do not require premium and ugraded smartphone specifications, but do require a smartphone. 

With this in mind, Apple's decision to launch the new iPhone SE amid the pandemic, while bewildering to most, was an insightful one at a time when the economy is shrinking while the world's demand to stay digitally connected to family and friends, as well as the ongoing reliance on technology for e-education, e-reading, vitrual communication, online gaming and entertainment during this crucial period has grown.

And, to quote the late Steve Jobs, "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"

Photos: Jeremy Thomas for Unsplash and courtesy of Apple