From the announcement of its new tourist visa to the recent Fashion Futures forum, Saudi Arabia is firmly establishing itself as a cultural hotspot in the Middle East.
And the month-long Diriyah Music Festival is cementing this with its stellar line-up of international musical acts.
This weekend will see American pop rock band Imagine Dragons, British-born Norwegian DJ Alan Walker and British electronic music band Clean Bandit take to the stage.
And Latin American music giant Maluma along with Lebanese-Canadian R&B and pop singer, Massari, will also be appearing to entertain the masses.
Taking place from 22 November until 21 December in the historic heart of Diriyah.
Need any more convincing? The festival will also see food offerings and other entertainment. Sold.
- Visit diriyahseason.sa more more information