The Aladdin magic carpet ride continues with the Burj Khalifa getting lit up

Well that's one way to get people's attention...
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The Aladdin magic carpet ride continues with the Burj Khalifa getting lit up

Seeing a 830-metre blue, ponytail-donning Will Smith looming over the Dubai Fountain wasn't something we would have ever anticipated, but hey, this is Dubai, and we don't do things by halves - especially, it seems, the magical carpet ride of a campaign around new Disney movie, Aladdin.

Reel Cinemas lit up the iconic tower with LED renderings of Princess Jasmine and the Genie, getting us more excited than before about our jaunt to the pictures this weekend. Pass the popcorn.

Photos: Supplied