Instagram has been busy lately what with installing new anti-bullying features and creating new apps on the downlow, but it seems they had some spare time because they’ve just released Instagram’s sister app Threads. Threads from Instagram is a messaging app that looks suspiciously like Snapchat if you ask us (and the Internet agrees), and it pretty much does all the same things, too.
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Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Threads is a stand-alone app designed with privacy, speed and your close connections in mind. You can share photos, videos, messages, Stories and now statuses with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most. We hope that Threads can bring you a little closer to the people you care about. Threads launches today and is available for download on both iOS and Android. Artwork by @fiance_knowles
Threads was designed as a way to communicate with only your closest friends, and was based on research that found we tend to only message a maximum of twelve people. The app allows you to share text, photos and videos with your ‘close friend’ list – simply open the app, snap a picture and send to your BFF. We told you it sounded familiar. Threads also has an inbox feature that is directly carried over from your Instagram DMs – though it only displays your frequently contacted friends. You can’t even add someone to a group chat if they’re outside of that tight-knit social media circle.
The last Threads feature is quite the throwback as it took inspiration from the days of instant messaging. Introducing: status screen. You can update this as you would on any other social media platform – with an emoji or a ‘having my 3rd chai latte at Starbucks #addicted' – or choose from the default statuses provided. Alternatively, if you’re not the paranoid type, you can opt for the auto status feature that’ll learn your locations and update accordingly throughout the day – for example, if you’re at one location for an extended time then it'll assume you're at the office and your status will update to ‘at the office’. Sounds a little terrifying to us, TBH.
What do you think about the new launch – do we really need another messaging app to pull us even further from reality? Threads was created in an effort to bring you closer to those you care about, though we can’t help but wonder whether they’re trying to give us an escape from the sponsored content and influencer-run side of Instagram, and provide us with the wholesome photo-sharing app it was meant to be in the first place.