It is safe to say that we live in a world of mass, mindless consumption. Many factors contribute to this, but mostly it has to do with our busy lifestyles and modern-day stressors that have us going through life in a somewhat thoughtless existence. In recent years however, and more specifically, the last few months, more and more people are turning their attention to sustainability; looking for ways in which they can make a change. Enter: The Goodness Company.
Conscious consumption focuses on making mindful decisions that are thought out with purpose and intent. “By being aware of our consumption patterns, living sustainably comes naturally,” explains Geeta Pahlajani, the Dubai-based collective’s founder. “As all our choices then go back to understanding our consumption impact on society, environment, animal welfare and future generations.”
The brand has three offerings: Conscious Ware, Copper Collective, and Chocolatier. Designed to bring joy to the people that buy them, their products pay close attention to the little details often overlooked, “in an attempt to elevate the experience whilst ensuring that products are simple to use, have a minimal design aesthetic and deliver high on functionality.”
The Conscious Ware line is full of everyday essentials developed in an unorthodox range of materials from steel and glass to natural bamboo, while the Copper Collective - made by artisans in Northern India; a craft community supported by UNESCO - is a range fuses the traditional wellness principles of natural copper with refined craftsmanship and sustainable materials. The Goodness Company works closely with its manufacturing partners to understand material sourcing, production methods, labour conditions, packaging materials and waste disposal mechanisms. And most recently, made a commitment to ensure all packaging is FSC certified or biodegradable by the end of 2020, as well as partnering with non-profit One Tree Planted to help global reforestation efforts.
The Chocolatier element might seem unexpected; however, it is their best-selling category. “Our chocolate is a conscious, clean and sustainable offering like the rest of our products,” Pahlajani says. “It is locally produced in Dubai, sweetened with the local date fruit, contains no palm oil, no preservatives and contains no dairy.” Much like the homeware, that pairs sustainable practices with natural materials, why should natural ingredients be any different?
This month, the local label is taking part in Plastic Free July, a yearly initiative that encourages people to boycott single-use plastics; the time of the year when multiple organisations and individuals come together to bring a singular voice to the cause of plastic pollution. For The Goodness Company taking a stand against single-use plastic is fundamental to its ethos, “and we educate on this topic throughout the year. This year we are focusing on 3 areas – COVID 19 and the increase of single use plastic, biodegradable alternatives such as bamboo and the use of natural materials and metals that are designed for reusability.”
If you are wondering how you can make better choices and implement a more mindful approach to consumption, start simple. Switching to The Goodness Companies’ chocolate is perhaps the easiest. Opt for glass or metal straws – carry one around in your bag for ease – and use a bamboo toothbrush. A normal plastic design takes over 400 years to decompose, whereas its bamboo equivalent decomposes naturally in only 3 to 4. Seems like an obvious choice, when you actually stop to think about it.
For more information, and to shop mindfully, head to the-goodnesscompany.com