Take a city tour that was exceptionally informational? End up waiting in a queue for far too long? Sheikh Mohammad wants to hear about it and straight from the horse’s mouth.
That’s right! His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai took to Twitter to introduce a new app called ‘UAEMysteryShopper’ which allows the public to be part of improving government services.
أطلقنا اليوم في الحكومة الاتحادية تطبيق "المتسوق السري " ... بهدف إتاحة الفرصة لتقييم كافة الخدمات الحكومية المقدمة للجمهور وذلك بثماني لغات .. وكذلك تقييم مقدمي الخدمة ومراكز تقديم الخدمة وارسال اي ملاحظات للمسؤول حول جودة خدماتنا الحكومية .. https://t.co/rDYuaK7cCa pic.twitter.com/pgkHuQr38Q— HH Sheikh Mohammed (@HHShkMohd) March 2, 2020
“Today in the Federal Government, we launched the “Secret Shopper” application with the aim of providing an opportunity to evaluate all government services provided to the public in eight languages. [The app will] evaluate service providers, service delivery centers and send notes to officials about the quality of our government services,” he penned in the caption.
According to the app's description on the Google Play Store, users can evaluate their overall experience at government service centres, including location, parking spaces, reception, waiting time, clarity of process, completion time, service fees, payment method and employee attitude. Think of it as Yelp for the public sector.
The app comes as no surprise as Sheikh Mohammed has long been known for his use of mystery shoppers since as early as 1990. Just last year he deployed his mystery shoppers and criticised certain service providers after he was sent a picture of long queues. Our hero.
"The doors of our government are open to people. The voice of the customer is always heard and his feedback is the essence of our attention and follow-up”, the Sheikh has said.
Photos: Unsplash and Instagram