Forget rewatching Clueless for the umpteenth time or pulling out old summer camp photos – all you need is one whiff of Otherland’s latest candle collection, and you’ll be transported back in time faster than you can say, “As if!”.
The brand’s chic packaging and disturbingly desirable scents have earned them a cult following online, and their latest offerings is taking the fandom to the next level.
Otherland is tapping into its millennial audiences’ dreamiest memories of the '90s for its 'Carefree '90s Collection' which consists of three candles — Blue Jean Baby, Dreamlight, and Glosspop —that are one match away from nostalgic bliss.
“Scent is the strongest trigger of memory," Otherland's Co-founder and CEO, Abigail Cook Stone, said in a press email. "One whiff can instantly transport you, surfacing emotions and memories from long ago. As we cope with the stress of and unrest with today’s modern, increasingly digital world, I was inspired to escape back to my childhood."
Dreamlight is a mix of wild freesia, plumeria and tangerine that’s awfully reminiscent of after-school mall trawls (read: raiding Claire’s) debating whether Leonardo DiCaprio or Brad Pitt should take up residence on your locker wall, before you go watch Titanic—for the tenth time.
Fans of thick, sparkly lip gloss whose Lip Smackers roll-on was always on point will love Glosspop. The peachy candle is a blend of “strawberry gloss, hard candy and frosted rose.”
Blue Jean Baby harks back to the era of low-rise denim jeans. It combines notes of freshly washed denim, mimosa, white musk and that feeling you get writing in your diary about finding jeans that fit perfectly.
Photos: Instagram and Supplied