Are IKEA's build-your-own minibreaks the sign we've reached peak pandemic?

Now you only have to go as far as Dubai Festival City for a trip to Japan? Intrigued? Read on...
Are IKEA's build-your-own minibreaks the sign we've reached peak pandemic?

IKEA most certainly knows how serve up containment entertainment - whether it's sharing the recipe for its quintessential Swedish meat balls, transporting us to an eclectric world with Zandra Rhodes recreating rooms from iconic television shows, or collaborating with Virgil Abloh

And now with many of our holiday plans on pause, IKEA has come through yet again to help us create a much-needed vacay vibe, in the privacy of our own homes.

Introducing Vacations in a Box - curated kits to set the mood of top destinatons right in your living room. You can choose Cappadocia, Tokyo, Maldives and Paris among many others thanks to these affordable boxes containing essential IKEA items, such as pillows, dishes, candles and artwork for each destination. It's décor which transports you for teatime in Tokyo, or a night in Paris.

Carla Klumpenaar, General Manager of Marketing, Communications and Interior Design at Ikea UAE explains, "Right now, many people are unable to enjoy the well-earned holidays they had planned. With our Vacations in a Box, it’s easy for people to experience a French-style candlelit dinner or sip green tea while kneeling on cushions inspired by Tokyo."

Enjoy a Tokyo-style set for your afternoon tea at home

Klumpenaar adds, "The boxes contain song suggestions, movie recommendations and recipes that provide insight about the culture and traditions of each selected destination. All they need to do is add a little imagination, have fun with it and plan their next destination!”

So, why not take Cappadocia home and enjoy the sunrise from your window, or have a Parisian breakfast on your terrace listening to Édith Piaf? When you do, make sure to share a snap of your Vacation in a Box set up with #IKEAVacations and tag @IKEAuae for a chance to win an IKEA gift card. Which will you pick?

Vacations in a Box is now available in-store at the Dubai Festival City and Festival Plaza stores or online. For more information, visit

Photos: Sorosak for Unsplash and supplied