Emirates Airlines recently had its Inflight Entertainment (IFE) team up with Abdulla Lutfi, an artist represented by Mawaheb from Beautiful People. The collab resulted in the creation of a special edition cover that features artwork by Lutfi.
Abdullah worked closely with the IFE team to create the artwork, which features a humorous depiction of a flight with passengers streaming different channels along with their thought at the time.
As an artist diagnosed with autism, Lutfi sees and interprets the world in a unique and unconventional way. His art, which is mainly black and white, views the Emirati culture in an exaggerated and humorous way. The artist hasn’t let his young age come in the middle of his passion, having already had a sold out solo exhibition and giving speed drawing workshops, this man's on the road to success.
Patrick Brannelly, Emirates’ Division Vice President – Customer Experience, said, “In bringing this cover to life, we held a short briefing meeting where I drew a very rough sketch on my whiteboard to explain what we envisaged.
It seems genius to me how he was able to transform such a sparse brief so brilliantly. Abdulla was able to imagine what we wanted and add so much more. It was a pleasure to collaborate with Abdulla and we’re really happy with the final result!”
Mawaheb, meaning ‘talent’ in Arabic, is a Dubai-based art studio for people above 16 years with special needs, also known as 'the determined ones' following a directive by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Lutfi has been training and developing his artistic style for the past eight years.