Australia is currently in the midst of one of the biggest national crises in the history, and the following fashion and beauty brands have pledged 100 per cent of their profits to those assisting in firefighting efforts, as well as charities to help displaced animals.
1. Christopher Esber
Australian fashion brand Christopher Esber took to Instagram to announce the brand will be donating 100 per cent of its sales profits to the NSW Rural Fire Service, between 5 January and 12 January 2019 to support those at the front working tirelessly.
2. Alex Perry
French luxury brand Alex Perry announced they will donate 100 per cent of all sales online and in store for seven days to support the work of NSW rural fire service.
3. The Body Shop
The Body Shop Australia has pledged to donate US$25,000 to the Australian Red Cross to provide support to the ones in need.
4. Frank Body
Australian skin care brand Frank Body will be donating 100 per of all global sales of its A-Beauty Scrub to Wires, the Country Fire Authority and the NSW Rural Fire Service for the month of January.
5. The Beauty Chef
Skin care brand The Beauty chef as announced to 100 per cent of profits from sales on itswebsite for the next 48 hours will be donated to Red Cross Australia, NSW and Wires to support their efforts.