How do you impress the millennials who have everything? Introducing the destination festival - the same life-affirming melting pot of music, arts, culture and good vibes but in the environs of a luxury hotel. And minus - we would imagine - the part where you queue for the portaloos.
Oasis Festival in Morocco has this formula perfected, and from 11-13 September 2020 will be bringing a world-class line-up of homegrown and international artists, along with an extensive arts and culture programme back to Marrakech to coincide with the city being named the first-ever African Capital of Culture for 2020.
This year, Yasiin Bey - aka US rapper and activist Mos Def - joined Moroccan MC Issam and DJs Amine K, Driss Bennis and Yasmean. Here's everything you missed. Warning: The FOMO is real.
Photos: Ben Hale for Here Now