From new tourist visas to hosting some of the biggest names in fashion during the Fashion Futures conference, Saudi Arabia is committed to establishing itself as a cultural hub in the region.
And now the kingdom is offering sporting fans the unique opportunity to experience polo in a whole new way.
Launching on January 16, 2020, Al Ula Desert Polo will be the first of its kind anywhere in the world, and will see some of the biggest names in the polo game taking part.
Inspired by the snow polo tournament in St Moritz, Switzerland, Desert Polo will be part of a three-month calendar of events called Winter at Tantora, which runs until March 2020.
The festival, which has been devised to show off the Al Ula UNESCO Heritage site, will also see a hot air balloon festival, horse racing and concerts featuring Lionel Richie and Enrique Iglesias take place.
- Visit experiencealula.com for more information