Today – 24 June – marks the day that women in Saudi can legally drive independently.
Recognising this monumental moment, taxi app Uber has announced plans to test a new feature for female drivers in Saudi Arabia, providing them with a choice in selecting a preference to be connected to women riders.
The idea behind the project is to provide flexibility for women as well as to acknowledge their perspective and preference.
Ahead of the announcement, Uber carried out research on women and found almost 31 per cent of those surveyed indicated they were interested in driving as an earnings opportunity. The company also found that 74 per cent of prospective women drivers interviewed would only be interested in driving women riders.
Commenting on the new feature, Pierre Dimitri Gore-Coty, VP & Head of Operations for Uber EMEA, says, "Uber is proud to provide the same economic opportunities currently enjoyed by male drivers across the Kingdom.”
Well done Uber for empowering female entrepreneurs.
Photos: iStock and supplied