From Celeste Barber's Facebook fundraiser to celebrities highlighting the issue on Instagram, the world has collectively tried to help Australia overcome the mass devastation recent bushfires caused.
And now Abu Dhabi residents can to do their bit as they brunch at the Marriott Hotel Al Forsan Abu Dhabi "Bring Your Own Mates" event.
Taking place this weekend, 24-26 January, to commemorate Australia Day, the event is partnering with WWF and diners will be able to donate to Wildlife Response, Habitat Restoration and Future Proofing Australia via the restaurant's official fundraising portal.
Aussie classics such as vegemite and mushroom on toast, chicken parmigiana with chips, BBQ snags with traditional meats and even lamingtons as well as Australian beverages will be on offer.
And the brunch also feature a live band and lively games, and prices drop when attending as a group of 10 or more. A pretty good incentive to get a gang together, we think you'll agree.
For more information, call Appaloosa on 02 201 4131 or email email@example.com
Photos: Supplied, Instagram