Introducing The Grazia Academy

WELCOME TO THE FUTURE OF FASHION in the Middle East. Here’s how you can be a part of it.

Grazia has teamed up with College of Fashion & Design in Dubai to offer five bespoke courses to help you make your first move into the fashion and beauty world.

Whether you’re looking for a career change, a side-hustle, or if you think you’re the region’s next big Insta star, the Grazia Academy offers relevant, real-world skills for the digital age, taught by industry experts.

In addition to Trend Forecasting, Fashion Styling & Art Direction, Fashion Styling for Instagram, and Make-up for Video Tutorials, you can also discover How to Turn your Brand into a Business.

Geared for Grazia girls-on-the-go, these day-long courses take place on Saturdays throughout the summer at CFD’s state-of-the-art HQ in Bay Square, Dubai, under the tutelage of Dean Haifa Al Anjari.

See you in class!


ALISON TAY
Editor in Chief

#SELF-IMPROVEMENT SATURDAYS

HOW TO TURN YOUR BRAND INTO A BUSINESS

Date: 24th August 2019

Time: 10am to 4.30pm

Tutor: Dr Deval Kartik

Price: Dhs1,200 + 5% VAT

  • How to turn a product into a brand – including the name, logo, associations, positioning
  • Researching the segment, understanding colours, psychology, pricing and marketing
  • How to pitch your brand to local stores, buyers, and beyond
  • How to sell on Instagram and set up your own e-com website

TREND FORECASTING

Date: 31st August 2019

Time: 10am to 4.30pm

Tutor: Roua Almawally

Price: Dhs1,500 + 5% VAT

  • The opportunities for a trend forecaster in contemporary fashion and lifestyle industry – trend-forecasting agencies, in-house fashion and interiors brands
  • How to analyse data and interpret market intelligence
  • The importance of trade fairs, magazines, trend agencies, and social media
  • The life cycle of a trend
  • Where to find your inspo

MAKE-UP FOR VIDEO TUTORIALS

Date: 21st September 2019

Time: 10am to 4.30pm

Tutor: Nina Ubhi

Price: Dhs2,100 + 5% VAT

  • Top three trending beauty looks and how to recreate them
  • The art of unboxing and swatching
  • Building relationships with beauty brands
  • How to edit video content for YouTube, Instagram and Facebook, and how to maximise engagement across all platforms
  • A beginner’s guide to the kit you need and how to use it – from an iPhone to a DSLR. How to shoot and light from the most flattering angles

FASHION STYLING AND ART DIRECTION

Date: 28th September 2019

Time: 10 am to 4.30pm

Tutor: Manuela Pirola

Price: Dhs1,100 + 5% VAT

  • The opportunities for a stylist in contemporary fashion media – advertising, magazines, TV, social media, celebrity dressing, private clients
  • Building relationships with fashion brands, editors, PRs, model agencies and photographers
  • How to research and create a moodboard and pitch a fashion shoot to a brand or publication
  • How to prep for a shoot
  • How to put together your own portfolio on a budget

HOW TO INFLUENCE ON INSTAGRAM

Date: 5th October 2019

Time: 10am to 4.30pm

Tutor: Briar Prestidge

Price: Dhs1,100 + 5% VAT

  • Defining and developing your personal brand
  • Finding your target audience
  • Nailing down a content strategy
  • Instagram hacks for boosting engagement
  • Creating a high-profile presence