Gucci Gang? More like Gucci Gamers

Alessandro Michele puts a playful spin on technology in fashion
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Gucci Gang? More like Gucci Gamers

Gucci's recent playfulness and whimsy has tumbled over into its mobile application: The brand has introduced Gucci Arcade, a section dedicated to games that allows users to arcade-style games with House characters. The games to launch are Gucci Ace and Gucci Bee, both of which have hidden elements of the maison's rich history.

Gucci Ace is inspired by the idea of revisiting the past, living in the present and looking to the future, as a way of exploring decades of the iconic Gucci Ace sneaker.

Gucci Bee centres on a bee that is trapped in a maze. Players must pilot the bee through three levels of increasing difficulty, collecting badges and discovering special elements to score extra points (that sadly do not redeem themselves as store credit.)

The brand has also teased at new game launches that are to come in the following months. Finally, something for your little sister to do while you shop, right?

Photos: Supplied