When Khloe Kardashain broke away from her brunette sisters and started to dye her hair blonde, fans went wild for the balayage look that eventually manifested itself in a full peroxide 'do.
However, it seems the 35-year-old reality star has turned her back on blonde and is going back to her brunette roots.
Posing alongside sisters Kourtney and Kim on Instagram to promote her new fragrance launch, Khloe's bleach blonde locks are no more, and in their place is a gorgeous chesnut brown mane.
While the Good American designer didn't reference her hair colour and instead focussed on the task at hand - launching the new KKW Fragrance Diamonds Collection which features three difference scents, each designed by a sister - people in the comments section can only talk about her hair.
"Beyond excited to announce new @kkwfragrance Diamonds Collection by Kourtney x Kim x ME!" Khloe captioned the shot.
"Creating the KKW Fragrance Diamonds Collection with Kim and Kourtney was so inspiring. I wanted to create a fragrance that feels feminine, sexy and strong when I wear it. It’s such a dreamy scent with a mix of sweet florals and musk that can be worn from day to night. I’ve been wearing this non-stop and love it more and more every day."
Kim has described her scent as being "fresh and floral and becomes warmer as I wear it throughout the day" while Kourtney says, "I wanted to create a vibrant one that matches my classic, playful vibe. The combination of Golden Berries, Jasmine and Vanilla is refreshing."
The three fragrances will be available to buy online from 8 November, but what we really want to know is, will Khloe be keeping her hair like this for the forseeable. Here's hoping.