Digital entrepreneur Chiara Ferragni has used her Instagram influence to unite the world in support of Italy's continuing battle against Coronavirus.
According to the latest reports, Italy has now 10,149 confirmed cases of the virus, and 631 deaths from the virus, which has prompted the Blonde Salad blogger and her husband to start a Go Fund Me page to help alleviate the pressure on the Italian health service.
The couple - known collectively as Ferragnez - explained, "In this really difficult phase for our country we can also do something to support our communities. Doctors and scientists are doing a very important job and we would like to help support them. For this reason, we thought of helping the intensive care unit at the San Raffaele Hospital in Milan."
Chiara and Fedez have set a target of €4 million to triple the number of intensive and subintensive care beds, and so far 189.5K people have donated €3,615,880 to the cause. The cash will be used to buy fans, non-invasive ventilation devices, and hemodynamic monitors.
Chiara isn't the only high-profile name from the Italian fashion industry to contribute towards the efforts to beat Coronavirus. As well as streaming his AW20 to an empty theatre at Milan Fashion Week, and postponing his Cruise show planned for April in Dubai, Giorgio Armani has donated €1.25 million to the Luigi Sacco and San Raffaele hospitals and the Istituto dei Tumori in Milan and the Istituto Lazzaro Spallanzani in Rome.
Additionally, Dolce & Gabbana have donated an undisclosed amount to Humanitas University in support of a study coordinated by Professor Mantovani, aiming to clarify the responses of the immune system to Coronavirus.
For more information and to donate to Chiara's campaign, click here.
Our Mondadori mothership and all our fashion friends and family in Milan and throughout Italy remain in our thoughts here at Grazia Middle East.
Photo: Instagram @chiaraferragni