Natural Selection: How this organic online marketplace is about to change how you shop

Natural, organic food and beauty, 24-hour UAE delivery and eco-friendly packaging. New online marketplace Goodness Cart are very good indeed...
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Natural Selection: How this organic online marketplace is about to change how you shop

Here at Grazia Towers, we’re always keen to discover any new natural and organic food and drink products - and any new places to stock up on them, for that matter. So imagine how happy we were to discover Goodness Cart - a just-launched online marketplace sourcing eveything from eggs to skincare and baby products. 

Dubai-born founder Geeta Pahlajani - who is also coeliac - tells us she found it difficult to find gluten-free products, and when she did, they were super expensive. Familiar story, anyone?

Finding a solution, she created the first online platform offering these products - and the likes of non-toxic meat and organic baked goods - and focusing on health and wellness.

Geeta adds, "Having coeliac disease does not just limit my options food-wise, but also extends across all categories since anything containing gluten - whether that's skin care or home care - can cause an autoimmune response. Goodness Cart's key purpose is to help people live a healthier lifestyle in a convenient and affordable manner."

Better still, there's quick delivery within 24 hours across the UAE, with all items packaged together (in eco-friendly packaging, we're glad to report) no matter how many different brands and companies you have ordered from. Fresh produce is also cold-packed for unattended deliveries to ensure it can withstand being left at the delivery point for an hour or two, in order to remain fresh and ready for use.

Congrats, Geeta - you've thought of everything! 

Photos: Supplied