The Dubai Fitness Challenge may have reached the finish line, but Nike's new campaign is inspiring us to continue the journey.
We Play DXB reveals first-hand stories told by local athletes from across the globe, who have each made the UAE their home in recent years and all share one common interest: sport. The 12 incredible young athletes, aged between 16 and 28, include Farah Ahmed, a Lebanese contortionist, Mariam Alhamad, a Bahraini runner, Nigerian football players Mira and Aisha Zailani and Mo Mansour, a Russian-Egyptian skateboarder.
Farah, 26, came to Dubai at the age of 23 to try her hand at the “Dubai Dream”, as she calls it. Two years later, she’s one of the first successful contortionists in town, turning her dream into reality and her sport into a livelihood. Farah tells Grazia she's glad to live in Dubai because it's where she discovered her sport, adding, "I started this sport after practicing yoga moves on my own at home. I discovered moves and kept training until I realised I can do so much with my body. If I want my body to reach anything, I can make it happen.”
Farah continues, “This sport chose me, it’s like my superpower. It amazes me how much I can twist and turn and I’m constantly trying to improve myself. It’s time wasted when I’m not progressing or training on a new move. I owe a lot to my sport, it will always come first because it was there for me when I needed it; it pushes me.”
The super-cool campaign - which has launched in anticipation of the December opening of Nike Dubai, the largest Nike store in the Middle East - was photographed in multiple points of the city. Think of the colourful streets of Karama to the industrial warehouses in Al Quoz, and all with one message: that home isn’t where you were born or where you see yourself in the next 10 years, it's where the sport is. *Dusts off trainers and goes for a run*.