With the global fitness industry currently thriving, it's vital to have a concept that can compete in the saturated market.
So let’s talk about F45 (the ‘F’ stands for functional, by the way), and how the brand from Down Under has managed to capture the attention of gym-goers across the world, making them pay for a 45 minute high-intensity, circuit-training workout class over luxury gyms and personal trainers.
Firstly, it’s because the concept is so simple. You complete different HIIT movements (sometimes just body weight sometimes with weights) over the course of 45 minutes. On arrival to the studio the stations are all set up, and in case you forget how to do the exercise correctly after the instructor has shown you, it's played on repeat on a TV screen. So helpful.
Next, it's all about the brand's accessibility. From shredded to soft, every studio member is on their own journey, and there’s no judgement from them or the super-fit professional trainers who are on hand to help correct your form. Classes are also quite literally easy to access, as the same ones run at various times throughout the day, with a different class each day. It’s pretty cool to think the exact same workout and music is being played all over the world, right?
By encorporating three (the more the better, obvs) workouts into your weekly routine, you will burn fat, tone and build muscle. There’s a common saying that summer bodies are made in winter, but for the UAE, we need to make our winter bodies in summer. And winter body, boy are we coming for you.
Photos: iStock and supplied