With over one billion active users, Instagram is the biggest social media network around, with most being under the age of 35. Another app known for younger users? TikTok. For those at the *ahem* far end of the millennial spectrum, TikTok is a video-sharing app where people can record themselves lip syncing to their fave songs and generally having fun to any song they choose. TikTok has been called the new Vine (remember that six-second video app?) and has gained a huge following and birthed influencers of its own, and now most businesses are creating accounts to try to get down with the youth.
So perhaps it should come as no surprise that Instagram is feeling a little FOMO. Rumour has it, Instagram is working on a new feature where users can create videos in a way that is almost identical to TikTok. App researcher/super-spy Jane Wong found that the unreleased feature – named Clips – allows users to record separate clips and put them together, as well as overlay music onto their post.
It’s not the first time social networks have borrowed from eachother – Instagram Stories were an obvious steal from Snapchat, and ultimately ruled supreme, while Facebook implemented a Facebook Stories earlier this year with, er, less of a positive response.
Do you think this feature will happen? We trust Jane’s findings, since she calls uncovering unreleased features a hobby. Thanks for the heads up, Jane!
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