Here’s how Barbie is encouraging female astronauts on the 50th anniversary of Apollo 11

The future is female!
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Here’s how Barbie is encouraging female astronauts on the 50th anniversary of Apollo 11

Did you know that only fifteen per cent of active astronauts are women? Well, that statistic is something that Barbie wants to change. In collaboration with the European Space Agency, Barbie is encouraging young girls to become the next generation of astronauts, engineers and space scientists – and who better to help than the European Space Agency’s own Samantha Cristoforetti (who happens to be the only active female astronaut in Europe). 

To highlight her achievements, the first Italian female member of the Agency was presented with her very own one-of-a-kind astronaut doll, and hopes the collaboration will help young girls to dream about a future without limits.

Barbie and the ESA have come together in support of the Barbie Dream Gap Project – an initiative that aims to level the playing field for girls globally, since, from the age of five, girls start to doubt their potential to follow their dreams. 

The initiative highlights Barbie’s commitment to empowering the next generation, and shows girls that they can be whatever they want to be. After all, Barbie has had more careers than anyone else - from veterinarian to astronaut, there’s nothing she can’t do.

If you ask us, this is the perfect way to celebrate the 50th anniversary of the Apollo 11 moon landing. Check out the video below of Samantha Cristoforetti showing young girls around the ESA European Astronaut centre in Germany (we're totally not jealous, by the way):

Photos: Supplied