Blame Sandra Bullock's portrayal of Gracie Hart in Miss Congeniality, and Grazia cover girl Halima Aden becoming the first hijabi to enter a beauty pageant, but contestants these days need to do more to win that coveted crown than look good in a swimsuit and wish for world peace.
Step forward Bhasha Mukherjee who graduated with two medical degrees from the University of Nottingham, and is also a junior doctor specialising in respiratory medicine. Following a spell doing charity work across the globe, the reigning Miss England has returned to Pilgrim Hospital in Boston, Lincolnshire to help in its fight against COVID-19.
The UK has now faced over 55,000 infections and over 6,000 deaths, and Prime Minister Boris Johnson is currently in intensive care at St Thomas' Hospital, close to the Houses of Parliament being treated for the virus. "I was invited to Africa, to Turkey, then to India, Pakistan and several other Asian countries to be an ambassador for various charity work,” she explains. "I wanted to come back home and go straight to work."
The rapid increase of infections countrywide is overwhelming healthcare workers on the frontline in the combat against the coronavirus, she adds, "There's no better time for me to be Miss England and helping England at a time of need.”
She is currently in self-isolation for two weeks prior to returning to work.