Nothing says self-care quite like face masks and carbs

So says #masksnack, Instagram's latest viral beauty trend
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Nothing says self-care quite like face masks and carbs
(Photo: @sallyomo)

Though everything within us is fighting to deny the self-care benefits of a steaming bowl of carbs, we’re tired. We’re tired of sipping lemon water with clay masks on and nibbling on the cucumber slices that were meant for our eyes – and so are beauty influencers, it seems.

In fact, they’ve announced in the form of a barrage of selfies that carbs are – for want of better words – “where it’s at”. Yes, Instagram gals have taken to living their best lives, eating bowls of pasta while doing their skincare routine, and documenting the momentous occasion with a selfie hashtagged #masksnack.

And we’re totally here for it, because let’s be honest, carbs and masks are two activities we’d happily class as self-care instead of, you know, cutting our caffeine intake or actually getting some sleep.

Aside from the attractive concept of tucking into bed with a mild food coma and undeniably fresh skin, #masksnack also represents something bigger. Alongside all the airbrushed-to-the-hilt, not-so-candid candids, #masksnack preaches authenticity; the #nofilter backlash to the homogenous beauty ideals that spam our feeds every day.

And much like most daring hashtags, it raises questions. Can this change how people view and use Instagram? Will it allow us to be more open with one another? And is it acceptable to pack a pasta lunch for our next spa day?

Photos: Instagram