Although Pantone has officially called its bright, bold colour of the year “Classic Blue”, social media is dubbing the hue “anti-anxiety blue" thanks to the messaging behind the brand's choice.
In a detailed press release, the colour gurus revealed that its inspiration came from a desire to highlight a “desire for a dependable and stable foundation from which to build” as we “cross the thresholds into a new era”.
“As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Nonaggressive and easily relatable, the trusted Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced,” it added.
And in a world filled with political instability, climate change concerns and increasing mental health issues, you have to admit they’re on to something.
However, not content with just soothing us visually, Pantone has also partnered with various brands to create a multi-sensory experience, and has formulated a scented candle and jelly with Firmenich and a luxury tea with Tealeaves.
Tea, jelly, a scented candle and some sympathy? We feel calmer already.