Generation Z are the tech-savvy group born in an entirely digital world, unlike us, who are still haunted by the sound of a dial-up modem. Born after 1996, Generation Z is made up of over 61 million independent, goal-oriented individuals that are taking charge of their own lives by building brands, leading worldwide movements and becoming the youngest entrepreneurs we’ve ever seen – all through social media.
Social media has created a new breed of entrepreneurs and has thrust individuals into stardom through the use of Instagram, Twitter and other platforms. Becoming an influencer is now the answer to the age-old question of ‘what do you want to be when you grow up?’ For these ambitious individuals, social media isn’t a place to show off the latest picture of your snoozing pet – it’s about pushing out content and making yourself into a brand to secure yourself a stable financial future.
Generation Z have been born into a relatively unstable financial (and social) landscape and don’t want to fall victim to mistakes of the generations that came before them, so they’re taking matters into their own hands and taking charge of their own lives - and bank accounts. In fact, 21 per cent of Gen Zers already have a savings account. Show offs.
Social media has created the perfect opportunity for them to chase their dreams, whether it’s to create their own fashion line or become a model, and brands are sitting up and taking notice of their influential potential, choosing influencers over celebrities as the faces of their campaigns because of their reach and loyal followings, and pulling in $143 billion (Dhs525 billion) annually from Gen Z consumers alone.
It’s not all for fame, though. Gen Z activists are using social media to start movements and gather the momentum they need to make positive changes in the world. They’re a fiercely independent group that show that if there’s no one else to rely on, you rely on yourself. We could all learn a thing or two.
Images: Getty Images and Instagram