Sustainability is slowly becoming an intergral part of the fashion industry and the Swedish Fashion Council has recognised this - they've just made the decision to cancel Stockholm Fashion Week in favour of a sustainable alternative. The event was originally set to take place on August 27 to 29.
“Stepping away from the conventional Fashion Week model has been a difficult, but much considered decision,” says Jennie Rosén, CEO of the Swedish Fashion Council. “We need to put the past to rest and stimulate the development of a platform that is relevant for today’s fashion industry (and) focus on creating tools and platforms in order to support and prepare the industry for the future.”
This is a direct response to the wastage that the industry causes and how fashion shows play a role in this. The spotlight has been pointing in the wrong direction for many years and people are finally becoming more aware of the damage fashion causes to the environment. Designers and brands have certainly been trying to find more eco-friendly alternatives, but having an event openly acknowledge the problem, and take action, proves that the severity of the situation is hitting home. Someone needs to modernise the traditional fashion cycles, and Sweden may be the one to do just that.
Photos: Unsplash and Instagram