It is a fact universally acknowledged that if something is both edible and photogenic, chances are we'll have Instagrammed it before you can say 100 per cent gluten-free. Binge Desserts Dubai, then, is a discovery that is sheer music to our ears - or, in this instance, a feast for the eyes, and a whole host of unapologetically consumed calories to our hips.
Run out of a secret kitchen in Umm Suqeim 3 by an anonymous, 28-year-old Emirati baking genius (if you ask us, there's really not enough clandestine baking being done these days), Binge is a recipe for Instagram likes and a very happy belly. To wit, her confections come in glass trays and millennial pink boxes stamped with her brilliant, celebratory motto, "Just binge, babe." We're into it.
And how's this for a dessert hit-list? Milkcake peppered with edible flowers, cardamom and saffron butter-toast ice-cream, deconstructed trifle and triamisu, all available to be delivered to your door via Deliveroo. There's also something just called 'sinful' which - we won't lie - we're quite excited by.
“I wanted to create a very quirky brand that communicates a positive binge approach and make it a fun, judgement-free space that allows people to embrace their ‘in-the-moment’ cravings for desserts,” the founder said, basically reading our minds.
No regrets, she tells us. BRB, we're just grabbing a spoon...
Photos: Supplied and Instagram