The eco-friendly Trash Tag challenge is going viral for all the right reasons

Here’s how the internet is encouraging others to save the environment, one hashtag at a time
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The eco-friendly Trash Tag challenge is going viral for all the right reasons
Who knew social media could save the planet?

We’ve recently become more aware of the damage that humans cause to the planet, whether it be through fast-fashion, single-use plastics or littering. The latest viral challenge is making sure we all do our bit to help the environment.

The #TrashTag challenge is motivating people across the globe to clean up an area of their community, and post a before-and-after to their social media with the hashtag #TrashTag. Participants from California to India are arming themselves with trash bags to clean up parks, beaches and roadsides (though we wouldn’t recommend trying it on Sheikh Zayed Road).

The before-and-after pictures show how much can be achieved in a short time, and how doing your bit for the environment doesn’t have to be a chore – eco-warriors worldwide are turning the challenge into a social event with their friends, classmates and colleagues. We’re just glad the internet is finally using its powers for good– not that we’re sick of seeing people flip their Vans or anything.

#TrashTag started with Canadian company UCO, when a member of staff accidentally let a receipt fly out of his window. He felt guilty about littering and committed to picking up 100 pieces of trash to make up for it - and the trend has been circulating on social media ever since.

While the world may be sipping on reusable straws, it’s simply not enough to save the oceans from the 9 billion tonnes of litter that ends up there every year. Positive challenges like #TrashTag are exactly what the world needs to spread awareness about the damage we’re really doing to our communities, and our planet - and with 27,000 posts and counting, we’re well on the way to making a difference.

So... where are you going to start?

Photos: Instagram and Unsplash