Beyoncé teamed up with her mother, Tina Knowles Lawson to offer free COVID-19 testing in their home town, Houston, Texas through her BeyGOOD foundation.
Tina Knowles' #IDIDMYPART campaign encourages citizens and particularly African-American communities to get tested in order to help stop the spread of the pandemic. "The virus is wreaking havoc on the Black community so we need a movement to prioritise our health," insists Tina, after a recent report from the CDC revealed 33.7 per cent of COVID patients were African-American, even though African-Americans comprise 13 per cent of US population.
"We are all in this together. But we have to look at what is happening in our Black and Brown communities and how they are being decimated by COVID-19," she continues. "It is critical that we stay vigilant with social distancing, wearing a mask, and most of all getting tested. If you don't get tested then you don't know if you are a carrier of the virus. Being asymptomatic is how you infect your entire household and those around you, the very people you love. We have got to go to these free testing facilities and find out our status."
Sponsored by Beyoncé's philanthropic initiative, BeyGOOD, the campaign provided 1,000 test kits, face masks, gloves, essential vitamins and household supplies to residents of Houston - for free. Furthermore, a voucher for a hot meal was also provided to participants and the medical staff administering the test.
The mobile testing were scheduled for Mother's Day weekend in the US, between 8- 9 May, raising awareness about the daily testing administered by United Memorial Medical Center, initiated by Congresswoman Sheila Jackson-Lee.
Further aiding COVID-19 relief, Beyoncé also joined efforts with Jack Dorsey's #StartSmall to donate US$6 million via BeyGOOD, to local community-based organizations in Houston. One of the fund-receivers is United Memorial Medical Center, which has been fighting COVID-19 with six testing locations in and around the Houston area.
P&G also partnered with BeyGOOD and is committed as a donor for additional cities.
Also supporting the #IDIDMYPART Mobile Testing Relief Campaign, actor and philanthropist, Tyler Perry has accepted the challenge and will do the same in Atlanta, Georgia and will challange another celebrity to continue the movement in their city.