Gaga Ooh La La! Lady Gaga is officially launching her beauty brand

She lives for and deserves the Applause

The superstar and ever-inspiring Lady Gaga has recently released her own beauty brand, Haus Laboratories. She has centred the brand message around self-love and inclusivity rather than a way to 'fix' yourself. Currently, the website has an all-too-slow countdown, which is only adding to our anticipation. The line of lip glosses, lip colors and multi-use pigments will provide the perfect platform for unfiltered expression.

Haus Laboratories will be available for preorder on July 15 and will be available internationally. Lady Gaga opened up about her personal experience with make-up on instagram, saying "When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of make-up".

She continues "I remember watching my mother put her make-up on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with make-up as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be".

"Sometimes beauty doesn't come naturally from within. But I'm so grateful that make-up inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way".

Just when we thought we couldn't love her any more.

Photos: Instagram and Youtube