If you follow YouTube beauty gurus, then you've definitely heard of Jaclyn Hill. If you don’t follow them, then you’ll know her as the influencer that released botched lipsticks complete with hair, unidentified nasties and even glass mixed in with the formula. Yes, glass. Since her launch flopped and her explanation/clarification/apology video was met with a less-than-forgiving response, Jaclyn deleted all of her social media accounts and has been silent ever since. Until now.
In a nineteen-minute video titled ‘Where I’ve Been’, Jaclyn attempts to clear things up about why she abandoned social media, though her followers are more confused than ever. Jaclyn talks a lot without saying much, other than that she feels awkward, uncomfortable and embarrassed - understandable given the circumstances.
The main issue she addresses is her disappearance – her reasons being that she wanted to take time to deal with the situation and her mental health, as she was frantically googling her name at all hours of the day. While she shared (kind of) with her followers and gave us a little insight, she did imply that it’s none of our business, stating that she’s not going to tell us everything because she doesn’t have to. She also admits that while she’s always dreamed of being a CEO, she envisioned herself running the show wearing Louboutins with a Valentino bag in hand, and what she got wasn't what she wanted. Yes, she actually said that.
Ultimately, the beauty guru admits that her launch was a failure and shares that she was way too cocky about its potential success. She also admits that she was more interested in the launch than the quality control, hence the whole bubbles-of-bacteria-in-my-lipstick outcome. Long video short, Jaclyn is using this experience as a life lesson and to better herself for her future launches.
She ended the video with an apology to the first customer to come forward about her bumpy lipstick, as Jaclyn slammed her on Twitter and accused her of lying. As far as the response goes, her followers aren't happy. Not only does she seem to blame others and avoid taking responsibility for the situation, but her audience feel a simple ‘my products are contaminated and it’s my fault, I apologise’ would have sufficed. But hey, did you even apologise if you didn’t make a video?
Photos: YouTube and Supplied