Now in its seventh year, Watch Hunger Stop which was set up by American designer, Michael Kors, to work with the United Nations World Food Programme (WFP) to deliver meals to vulnerable children all over the world.
The initiative has provided nearly 19 million meals so far, and will reach 20 million in 2020, and each year Michael Kors releases a product to support the initiative.
This year, a T-shirt and tote bag have been created and sales from each will be donated to the United Nations World Food Program.
An additional 100 meals will be donated for every selfie taken by a customer with their new item and the hashtag #WatchHungerStop.
Lebanese-Australian model Jessica Kahawaty who is taking part in this year’s campaign is took to Instagram to voice her support for the cause, and posted a video of her outside the United Nations building in New York City wearing the T-shirt.
“People revolt when they’re hungry and not being fed by their governments,” she captioned the video, before revealing she had just finished a “closed conversation” with Michael Kors and actress Lupita N’yongo, his new Watch Hunger Stop ambassador.
And last week, Jessica joined the designer and Lupita at the Golden Hearts Gala in New York City where they raised even more money for the cause.