When Kim Kardashian posted a picture of her face smeared with her own plasma, post vampire facial, on Instagram in 2013, it instantly went viral.
And while the reality star undoubtedly helped take the beauty treatment mainstream, she now wants the world to know she doesn’t endorse it, or want to have her name associated with it.
According to court documents filed in California, the 39-year-old is suing Charles Runels MD and his practise, the Cellular Medicine Association, for copyright infringement, infringement of registered mark, false association, violation of the right of publicity, and California common law trademark infringement.
It reads: "While 'the Kardashians'—or, more accurately, Ms. Kardashian and her sister Kourtney—did 'get' a Vampire Facial, it was seven years ago. And they had certainly never licensed their name in connection with the procedure."
So, that clears that up then.
The complaint also reveals that Kim reached out to Dr Runels to ask him to stop using her name and image to promote the treatment but he refused.
Better yet, he’s written a blog post on the Vampire Facial website saying Kim didn’t ask him to use the procedure to promote Kourtney & Kim Take Miami, the show she was filming at that time.
We can’t wait to see how this one plays out.