Don't get me wrong, I have a massive amount of respect for all Kim has achieved and the business empire she's built. But surely she should know by now that it's seriously far from ok to do so by ripping off the traditions and heritage of others? Of course she does. Kim K is a highly intelligent woman and a soon-to-be qualified lawyer for heavens sake. Which kind of makes the whole thing worse tbh.
Launched on Tuesday, Kimono Solutionwear™ is apparently inclusive and "celebrates and enhances the shape and curves of women". Not to mention an ingenious solution to one of Kim's many struggles. As she herself explained on Twitter; "so many times I couldn't find a shapeware color that blended with my skin tone so we needed a solution for all of this". Many Japanese people, feel differently.
The kimono, a loose long-sleeved robe typically tied with a sash, dates back to 15th Century Japan. Considered the national dress of Japan, it is now mostly worn during special occasions.
"We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It's celebratory wear and passed on in families through the generations," one Japanese woman, Yuka Ohishi, told the BBC.
"[This] shapewear doesn't even resemble a kimono - she just chose a word that has Kim in it - there's no respect to what the garment actually means in our culture."
Even more unsettling is the fact that Kim Kardashian not only trademarked the Kimono brand last year in the US. She has also filed trademarks for "Kimono Body", "Kimono Intimates" and "Kimono World". This has understandably created the fear that people might start to associate the kimono with Kardashian West, rather than Japan. But while the hashtag #KimOhNo may be trending now, if that Pepsi campaign is anything to go by, this latest bout of cultural appropriation carnage will most likely leave the Kardashian brand untarnished. Or perhaps even more ubiquitous... Oh, what a time to be alive.
Photos: Lan Pham on Unsplash