This is Virgil Abloh’s unique way of reminding us to stay hydrated

Only Virgil could get away with something like this
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This is Virgil Abloh’s unique way of reminding us to stay hydrated
@virgilabloh

And in another move that only Off-White’s founder could pull off, Evian has released a limited-edition glass bottle in collaboration with the one and only Virgil Abloh. Amazingly, this is their second collaboration – last year they released reusable glass water bottles with silicone sleeves for the bargain price of Dhs178. Yes, almost Dhs200 for a water bottle.

The new “Make a Rainbow” glass bottle features Off-White’s signature quotation marks around the multi-coloured phrase. Evian’s Creative Advisor for Sustainable Innovation Design, a.k.a Virgil, said “the notion that one drop of water can create a rainbow served as the inspiration and metaphor… as light refracts through that droplet, it reveals its full polychromatic potential. We don’t just see water, we see infinite possibilities”. OK Virgil, whatever you say.

Unfortunately for the devoted Off-White fans, the bottle is only available in limited quantities in France, China and Japan, however you can buy his last Evian collab online here.

The fashion world really is something, isn’t it?

Photos: Instagram