Tamara turned her back on a career with the UN to launch Jeddah’s first ever concept boutique, Homegrown Market, as a creative platform to put Middle Eastern designers on the map. The UN’s loss is fashion’s gain and new Saudi names Tamara wants you to know include Simsim, LaSuna, and Kees Chic, a social enterprise where local artisans create handmade accessories from plastic bags.
Compiled by: Olivia Phillips
Illustrations: Maysoun Altamimi (@m.mtamimi)
Words: Olivia Phillips, Alison Tay and Olivia Adams