“I’m so excited about this course because I feel it’s completely different to what else is out there. If you want to become an influencer, a beauty blogger or a YouTuber, it’s a fast track to everything you need to know,” Nina reveals. “This course is for anyone, even if you have absolutely no experience, or you’re already a make-up artist but without the digital side. It doesn’t matter who you are, you can come to this course, and you’re probably going to want to be a make-up artist by the end of the day.” Here’s a heads-up for what to expect.
1. MAKING THE TRENDS YOUR FRIENDS
I’m going to be showing you trends such as how to wear neon eyes without it looking over the top. I love beauty trends, and it’s important to be on top of them because of my job. However, I never want to look as if I’ve just dipped myself into it; I want it to suit my personality as well. With this in mind, I’m going to teach people how to utilise these trends and adapt them to their style so that they don’t end up all looking the same.
2. BEAUTY BLOGGING ON A BEGINNER’S BUDGET
I really want people to be able to relate to it and get started straight away without incurring huge expenses. Even when I first started, I had a budget because I want to be making money, not spending it. A professional camera will come in time, but the aim is to also treat it like a business because ultimately, you need to realise that it is a business. It’s not just about make-up and beauty; it’s about how to become a bit more businessminded so you can really start making a success of it.
3. BEATING THE INSTAGRAM ALGORITHM
It’s not just about throwing money at Instagram ads, it’s more to do with ways to push yourself using digital marketing without spending. It’s about how to increase your engagement, how to boost presence, get yourself on the explore page, and get better known, and I’ll be revealing how to do that.
4. BUILDING RELATIONSHIPS WITH THE BEAUTY BRANDS
I am going to talk about how you can connect with PR agencies, how to connect with brands in a very clever way, even if you don’t have the right contacts. There’s a way you can instigate that relationship and get the right brands to see you, even when Instagram is flooded with bloggers.
5. MASTERING THE TECH
You’re going to be blown away with how lighting makes a huge difference, because I’ll be showing you the difference, with it and without it. I’m also going to show you how to edit and upload videos on your smartphone on the go, so you don’t have to wait until you’re back at your computer.