With a slogan like ‘Let your lashes be full of themselves’, you already know it’s going to be good. Tarte Cosmetics’ new vegan mascara not only lifts lashes, but it promises to keep them looking luscious for sixteen hours. The vitamin-infused formula nourishes your lashes thanks to hydrating glycerine and babassu oil, while sunflower seed wax (who knew that was a thing?) helps your lashes grow thicker and longer. And, with a brush that mimics the natural curves of your lash line, you’ll definitely avoid that dreaded spider-leg look. Been there, done that.