@Browngirlhands is calling for more diversity in the online beauty community

The hero account's founder is taking matters of diversity into her own freshly-manicured hands (literally)
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@Browngirlhands is calling for more diversity in the online beauty community
(Photo: @browngirlhands)

In an era of makeup collections with 40-shade foundation ranges and more models of colour covering glossies than ever before, it seems the beauty industry is well and truly embracing diversity - but there is still plenty of work to be done.

As brands like Glossier create grant schemes for Black-owned beauty brands, and Fenty Beauty pave the way for all-inclusive makeup collections, Instagram account ‘Brown Girl Hands’ is raising questions about how companies tackle the issue of diversity when portraying their products.

Founded by Hannah, a "Black girl from Miami who loves a good hand photo”, @browngirlhands was prompted by an article written by journalist Jessica DeFino titled “Where Are All The Brown Hands?” The piece illustrated DeFino’s experiences with overwhelmingly white beauty feeds, and questioned brands' concerning lack of inclusion of non-white hands when portraying their products. Looking specifically into the Instagram accounts of nail-focused businesses, DeFino lamented how images of non-white hands were few and far between.

As a space dedicated solely to Brown gal representation, @browngirlhands currently features Hannah’s own hands showing off stunning manicures, testing out tools and holding well-known beauty products, including Glossier’s lip balm and Necessaire body lotion. Hannah hopes @browngirlhands will encourage the beauty industry to embrace diversity to a greater extent.

“Representation in all facets of beauty is so important. The imagery and people brands and the media chose to portray have the power to impact standards of beauty, self-confidence, careers, as well as product development. It's important for women to see themselves, to feel valued, beautiful, and seen, because isn't that the point of beauty?”, Hannah says. And we couldn't agree more.

Though the account is only one month old, it has been well-received and already boasts a following of 3,000+ Brown hand lovin' users. Scroll on for some posts from the hero account.

Photos: Instagram